Friday, February 27, 2009

The Right Way to Run an Online Campaign

Online campaigns each have their own unique flavor and character. The reason for this is simple. Think of them as a bullet looking for a single target. The bullet represents your campaign and the target is your target buyer.

Often internet marketer mistakes with campaigns can be costly. Many of us try to pack too much into a campaign or use a 'buckshot' approach to getting the job done. Joel Therien has a great video that demonstrates some of the common mistakes marketers make and how they can be overcome.

A lot of what goes behind a successful campaign is simple planning. Start with the end in mind. What type of person is going to want your product? Where do they hang out online? What techniques can you use to grab their attention?

The other half of this process is producing the web page copy for your advertisement. In the traffic exchanges, the answer to this one is simple: Use a clear cut lead capture page with a killer headline and you will get sign ups. If you are using another ad medium such as a classified, banner or text ad, they should lead either to the lead capture page or a squeeze sales page with a call to action button or link.

As always, the success is in the follow up. Be sure to give the prospect a way to purchase the service or product right away if they want it up front. If they do not purchase right away, let your autoresponder do the heavy lifting and marketing for you. Remember simpler is better and your prospects of making a sale go up when the amount of prospects in your sales funnel goes up.

Saturday, February 21, 2009

Growing Your Network income

If you are like me, you stay busy and find the need to focus and prioritize stuff all the time. Most part-time internet marketers have to do this because if you don't, the time you spend on your business goes for nought. Getting into a routine and concentrating on the right things is how you build your network income.

So what do you need to concentrate on? Here's some bright ideas:

1) Focus on bringing new blood to the group. This is probably the number 1 activity you should be working on and is the reason a lot of marketers fail. Adding new people on your autoresponder list is the most critical aspect of recruiting online. You then have to make sure that your follow up messages are doing the job of turning these into sign ups. The target if you're in the building mode is to work up to getting 5-10 people on your list everyday and if you are part-time, this means 80% of your time should be spent here. Getting good and having a top notch traffic and leads system will get you here.

2) Providing the proper training for new hires. You should stress training for the new people in your group and motivate them to action. If your newbies are staying busy in activities like recruiting and learning about setting up their own system to bring people to the group, this means the pipeline will stay full and the income has nowhere to go but up. I often tell people starting with me that they need to dedicate to a 10-15 hour a week work ethic to be successful.

3) Educating yourself and keeping abreast of trends and niches in the business. You have to stay a step ahead of the competition and know what to answer people when they ask about certain aspects of your business. This means reading and listening to books and tapes that help with your personal development skills you need for network marketing. Recommending tools like books and tapes to your group isn't a bad idea and will help them with their own personal development.

You will also have to watch cash flow when you are looking at how your business develops each month. Watch what you spend on ads and promotional materials and make sure these are producing in relation to what you are paying for them. Plow some of what you earned back into your business and keep working at it checking to make sure you reach your goals on time.
Blogged with the Flock Browser

Tuesday, February 17, 2009

Traffic and Leads for Internet Success

How many times have you heard that traffic is the key to success on the internet? Yes it's true and many newcomers often hit a brick wall when it comes to accomplishing what they need to be successful their first time out. What i've found most useful is having a strategy to attract people first and build a relationship with them as time progresses.

While a lot of people try to attract others to a specific page, the real key is developing an overall strategy for success. A good analogy of this is trying to build a house without a foundation. A sure fire recipe for disaster? I hope you see my point.

The first foundation for success is learning the basics and fundamentals for attracting quality prospects and using a system that puts the relationship process on autopilot. Almost. And I say almost because you will still need to do the work to build a relationship with people once you have them working with you.

The system I use is called Robs Networkers. Our goal is to work with people who are interested in building an income for themselves online and helping other people to do the same. It is a group effort and everyone helps out with it. It is a total system for showing you how to do traffic and leads the right way and is an automatic relationship builder both for you and anyone else you introduce to it.

Feel free to sign up on the form below:

Saturday, February 14, 2009

How to Start a Home Business The Right Way

So you're looking to start a home business and work on the internet part time. Good for you.

Where should you start and where do you go to get help if you need it?

The first place to start is with planning what you want to sell and how you want to market it. Finding a product to build your business around is easy. You can start your business on a shoestring and get customers easy. There are lots of ways to make extra income from home and you should start with something you can afford and that is easy to manage.

The second part of this is learning to market your new online business. Successful internet marketing strategies do require learning some basics and teaming up with someone who is knowledgeable and that can show you the ropes. I recommend free internet marketing courses to educate yourself on the basics. You should have a long term goal to continue your business education as you build your business.

Don't let lack of money stop you from starting out. Many people start small and build their business using the online resources at their disposal. You can join online opportunities that let you start with a free trial where you can earn residual income and start for free.

Owning a home business can be a healthy and happy experience. Start out smart and develop a plan to go by. Choose a business that is affordable for you and that you can mange easily. Learn proper techniques for marketing your business over time and you will be successful.